Stephen E. Brown has served as vice president for university advancement at Lawrence Technological University since January 2, 2007. Since that time, Brown has led the university’s “Proud Heritage, Bold Future” comprehensive capital campaign and has been the catalyst behind the University’s marketing and public relations programs that have improved awareness levels and increased LTU’s positive reputation, particularly in Southeast Michigan.
From 2001 to 2006 Brown served as associate vice president for marketing and communications at Wayne State University. From 1994 to 2001, he was president of the Houston/Detroit offices of J. Walter Thompson (JWT) and prior to that held positions of growing authority at JWT and earlier with such firms as Ogilvy & Mather, Leo Burnett, and what is now Saatchi & Saatchi.
The dozens of accounts he provided leadership to include Kellogg’s, Procter & Gamble, Colgate-Palmolive, Campbell’s Soup, and Goodyear, to name a few.
Brown’s board positions include the Adcraft Club of Detroit and the Detroit Schools Promise Program. He is a past board member of the Outward Bound Wilderness School and the Metro Toronto Epilepsy Association.
He is a graduate of the Strategic Management Program at Harvard University and has a Bachelor of Commerce degree from the University of Toronto.
Lawrence Tech is now in the latter stages of its 10-year capital campaign that had an original goal of $75 to $100 million. In May 2014, the campaign stood at $104 million with two years left to go. LTU’s Office of Development, within this campaign, secured a $20 million gift, the largest in Lawrence Tech’s history. This, along with the lead gift from A. Alfred Taubman, has poised the University is to break ground in September 2014 on the first phase of a new technology, engineering, and life sciences complex that ultimately also includes renovating and repurposing LTU’s original, circa-1955 engineering building.
The University also embarked, beginning in fall 2013, on its first television ad campaign in Southeast Michigan where three-quarters of its students are drawn. Early indications are that this media effort is improving awareness and image levels for the University and positively impacting enrollment numbers.
Over the past five years, Lawrence Tech has improved its position in many indicators of quality. Among these, a 2014 PayScale survey places LTU among the top 100 colleges and universities nationally for return on tuition investment. LTU graduates achieve an 85 percent employment rate by the time of their commencement. The University is also ranked as a Military Friendly School and among the best in the Midwest by U.S. News and World Report and The Princeton Review, which also cites the University among the most environmentally friendly. The University’s online degree programs have also been ranked among the nation’s best.