marketing + public affairs the seal

The Seal

 

The great seal of the University is the enduring symbol of Lawrence Technological University's authority and mission. The seal is used for conveying and sanctioning documents of a ceremonial, commemorative, or official nature. Generally, the use of the seal alone is reserved for material of great dignity and importance. The typeface on the seal is Friz Quadrata.

Acceptable applications of the seal include diplomas, certificates, transcripts, official literature, presidential invitations and events, and related documents. Uses to be avoided are for those items whose use or function may cheapen or degrade the image of the University or its seal.

The great seal was designed in 1934 by Earl Pellerin, the first professor of architecture, and later, the first dean of architecture at Lawrence Tech. The allegorical figure on the left, wearing academic garb, represents “theory,” and the figure on the right, controlling a governor on a piece of machinery, represents “practice.” The “V” hidden in the foliage above the shield first appeared to signify Allied victory in World War II, when many Lawrence Tech alumni, faculty, and students played leadership roles in the region’s contributions as the “Arsenal of Democracy.” The motto “Theory and Practice” is in English rather than the heroic Latin to signify the bond between the University and its working constituents.

The seal should not be used any smaller than 1/2" in diameter.